Abu Dhabi Investment Office
Revamping the Abu Dhabi Investment Office website for global investor engagement
- Public
- Digital transformation, UX/UI, Service Design, Product visioning
- Web, Backend
The Challenge
The Abu Dhabi Investment Office sought to create a digital platform that would effectively showcase the emirate’s investment opportunities to international investors, business owners, and entrepreneurs. The challenge was to design a unified user experience that catered to diverse audience groups, each with unique interests and needs, while aligning with the Ghadan 21 initiative to boost the knowledge economy.
The project involved crafting a persona-based user journey that directed each audience group to a customized landing page. An extensive tagging system was implemented to ensure relevant content appeared across the site.
Listing pages for incentives, success stories, and sectors were created to enable users to choose their preferred journey.
Achievements
- Developed a persona-based user journey to guide users to relevant opportunities.
- Implemented an extensive tagging system for personalized content delivery.
- Created tailored landing pages for investors, business owners, and entrepreneurs.
- Established a cohesive narrative and tone for the Abu Dhabi Investment Office.
- Developed a stable and advanced infrastructure that allows for rapid updates.