XD partnered with Ma’an to revolutionize their UI/UX design, aiming to streamline the complex service journey experiences. By leveraging a deep understanding of Maan’s intricate service offerings, XD optimized the user interface to cater to diverse user types, ensuring a seamless and intuitive customer journey. Ma’an offers a comprehensive portfolio of services tailored to multiple personas across diverse verticals. The challenge was to design a unified website that embodies Maan’s vision, showcases every service, preserves the distinct value of each vertical, and immediately engages all target audiences from the landing page.