COOLINC.

Building a unified digital platform for Cool Inc, the curator of world-class luxury and lifestyle in KSA

  • Public
  • Digital strategy & transformation, UX/UI, Service Design, Software development, Quality Assurance
  • Web, Backend

The Challenge

Crafting a cohesive digital presence for Cool Inc.'s luxury hospitality and lifestyle brands across 25 websites.

Cool Inc. needed a unified digital strategy and portal that could immediately spin up branded microsites for its luxury hotels, restaurants, clubs, and lifestyle experiences—with minimal development effort, rapid turnaround, and tight cost control. The primary challenge was designing an architecture that preserved each brand’s unique identity while scaling effortlessly as new properties launched. To meet these requirements, we built a master website backed by a modular design library and templating engine, allowing Cool Inc. to generate fully configured (25) subsites in just a few clicks—delivering consistency, speed, and cost efficiency across their expanding portfolio.

Achievements

  • Developed a unified web presence for Cool Inc. and 25 associated restaurant micro-sites.
  • Delivered a personalized, service-driven digital experience tailored to luxury clientele.
  • Successfully integrated user experience design and software engineering expertise.
  • Conducted comprehensive research and wireframing to inform design directions.
  • Executed design iterations to refine the user interface and user experience.
  • Developed the main website and 25 micro-sites with a focus on seamless user interaction.
  • Scalable Portal Architecture: A central master site, powered by a headless CMS, that enforces brand governance and content consistency.
  • Modular Design Library: A component-based UI toolkit built with reusable templates and style tokens, allowing marketing teams to spin up fully branded 25 micro-sites in just a few clicks.
  • Modular Design Library: A component-based UI toolkit built with reusable templates and style tokens, allowing marketing teams to spin up fully branded 25 micro-sites in just a few clicks.