The challenge
A luxury hospitality and lifestyle group curates a portfolio of hotels, restaurants, clubs, and experiential venues across a growing market. Each property required its own branded digital presence — distinct in identity and consistent in quality. The group needed a single platform architecture that preserves brand individuality while scaling across an expanding portfolio without proportional development cost.
Our mandate
We were engaged to design and build the end-to-end digital platform — from research and wireframing through to a master website and modular design system. The work covered component-based UI design, style tokenisation, headless CMS architecture, and a templating engine that enables non-technical teams to launch fully configured microsites. The goal was to establish a scalable portal where every new property goes live with brand-consistent luxury quality in minimal time.
What we delivered
Master platform and portal architecture
A central website backed by a headless CMS enforcing brand governance and content consistency across all properties
Modular design library
A component-based UI toolkit with reusable templates and style tokens enabling branded microsites to be generated in clicks
25 branded microsites
Individually styled digital presences for each restaurant, hotel, and lifestyle venue within the portfolio
Luxury experience design
A service-driven digital experience tailored to luxury clientele across discovery, reservation, and engagement touchpoints